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Elevated Design
A new identity for a Colorado based interior design studio, Springhaus. The team was looking to rebrand as they were migrating to a new, higher-end clientele base, and wanted their visual identity to reflect this.
The new mark is founded upon the Golden Spiral, a visual representation of the golden ratio. This is a fundamental design principle, used to create balance and harmony, and is a nod to the excellence of their craft Springhaus holds. The bird is an homage to Colorado's state bird, the Lark Bunting, which represents the state out of which Springhaus operates. Perching it upon a rooftop symbolizes the architectural/interior design work of Springhaus, as well as a nod to the high-end clientele and work of the studio.
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