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As a small startup entering an upcoming and fast-paced market, Evrgeen exists to help clients grow and unearth their full potential by providing SEO services.
Unearth
For visual consistency, we wanted to keep the color palette earth–toned. The bright and deep greens gave the brand a sense of growth and trust. The sandy tan conveyed rooted and "from-the-ground-up" emotion.
Color Palette
As a small startup entering an upcoming and fast-paced market, the goal was to create a sleek and modern logo, that also visually communicated growth. The logo took form from the idea of two pine needles creating an upward pointing arrow. Merging them together and applying a green gradient helped achieve this modern abstract look.
The Logo
Evrgreen Marketing
BRAND CASE STUDY
The type for Evrgreen needed to be modern and scalable. Sticking within the sans serif's, we discovered Verlag as the brand's main font, and Indivisible as it's secondary.
Typography
The brand imagery for Evrgreen dials in on the business owners. The SEO agency works behind the scenes to help their customers succeed, and we wanted that to be reflected in the brand imagery. Evrgreen primarily helps small start ups and local businesses, so showcasing small business owners was necessary for the brand.
Imagery
Putting it all Together
Employing the logo, type, imagery and colors—Evrgreen came to life through various marketing collateral. From digital ads and emails, to print and press releases, we were proud to help unearth this SEO startup.
YOUR FULL POTENTIAL
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